Dexcom – Client Work
(2023-2025) Selected Works
Super Bowl 2024
In 2024, I helped lead the content capture of all social media for the Super Commercial. I shot, directed and creative produced about 50 pieces of content including an interview, unboxing and BTS with Nick Jonas demonstrating what it takes to make a commercial. The content garnered a huge response across all socials channels with up to 11 Billion impressions.
{Multisensory Experience – Where senses lead the story}
Fully integrated into the brand’s Beauty Tools platform, this interactive experience guides users through the five-step Fresh Skin Routine. The installation speaks to sight, sound and touch with microinteractions driving the narrative and AI morphing animations creating a seamless visual connection between fabric research and product textures.
Through senses, each product has its own sensory story, encouraging a personalized discovery journey of its benefits and ingredients. The solution is entirely scalable, customizable by store in terms of catalogue, available in both shoppable and not and ready for deployment across international markets.








