CREATIVE DIRECTOR
Crafting powerful visual narratives that elevate brands and engage audiences through authentic storytelling.
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SHOWREEL 2025
Global Brand Campaign
A comprehensive video campaign showcasing brand identity through authentic storytelling and cinematic visuals that resonate with global audiences.
Client
Luxury Fashion Brand
Team
- Director Max Reed
- Cinematographer Sarah James
- Editor David Chen
- Producer Lisa Wong
My Role & Process
Pre-Production
Led concept development and creative direction. Collaborated with brand team to establish visual language. Oversaw storyboard creation and location scouting across Paris and Milan.
Production
Directed two-week international shoot with talent across 5 key locations. Managed creative vision while coordinating with cinematography and lighting teams to achieve desired aesthetic.
Post-Production
Supervised edit, color grading, and sound design. Ensured final delivery met brand standards across multiple formats for global distribution and campaign rollout.
Project Gallery
Product Launch Campaign
Multi-platform product launch campaign combining cinematic storytelling with strategic brand positioning for maximum market impact.
Client
Tech Innovations
Team
- Director Max Reed
- Producer Alex Rivera
- Creative Lead Emma Thompson
- Editor Mike Johnson
My Role & Process
Pre-Production
Developed comprehensive creative strategy and visual approach. Coordinated with product teams to understand technical specifications and market positioning requirements.
Production
Led direction of product demonstrations and lifestyle integration sequences. Managed technical crew and talent to capture compelling product narratives across multiple scenarios.
Post-Production
Oversaw post-production workflow including motion graphics integration, sound design, and delivery optimization for various digital platforms and traditional media.
Project Gallery
Neon Dreams Music Video
Artistic music video featuring innovative visual effects and cinematography that captures the essence of the electronic music genre while telling a compelling visual story.
Client
Neon Dreams
Team
- Director Max Reed
- Cinematographer Jordan Kim
- VFX Supervisor Casey Martinez
- Editor Taylor Brooks
My Role & Process
Pre-Production
Conceptualized visual narrative that complemented the music's energy. Designed lighting schemes and visual effects approach to create immersive neon-soaked aesthetic.
Production
Directed performance sequences and narrative elements using specialized lighting rigs and motion control systems. Coordinated with artist to capture authentic performance energy.
Post-Production
Collaborated with VFX team to enhance neon elements and digital effects. Supervised color grading to achieve signature look that became central to the artist's visual identity.
Project Gallery
Creative
Direction
& Storytelling
I transform ideas into powerful visual narratives that resonate with audiences. With over a decade of experience in creative direction, I've crafted compelling stories for global brands and emerging businesses alike.
My approach combines strategic thinking with artistic vision, resulting in memorable visual experiences that elevate brands and engage viewers. From concept to delivery, I oversee each project with meticulous attention to detail and a passion for excellence.
Our Creative Process
01. Discovery
We dive deep into your brand, understanding your values, audience, and objectives to create a solid foundation for our creative direction.
02. Concept
Based on our discovery findings, we develop creative concepts that align with your brand narrative and goals, creating a strategic roadmap for production.
03. Creation
Our team of specialized creatives brings the concept to life, ensuring every detail is executed with precision and artistic excellence.
04. Refinement
Through collaborative feedback and iteration, we refine the work to achieve the perfect balance of creativity and strategic effectiveness.
Our Creative Process
01. Discovery
We dive deep into your brand, understanding your values, audience, and objectives to create a solid foundation for our creative direction.
02. Concept
Based on our discovery findings, we develop creative concepts that align with your brand narrative and goals, creating a strategic roadmap for production.
03. Creation
Our team of specialized creatives brings the concept to life, ensuring every detail is executed with precision and artistic excellence.
04. Refinement
Through collaborative feedback and iteration, we refine the work to achieve the perfect balance of creativity and strategic effectiveness.